Build your business in a way that does not depend entirely on one platform to reach users. If most of your traffic or revenue comes from just one search engine or app, you are vulnerable. Invest in other ways to reach people like direct visits, email lists, social media, Substack :) or partnerships. Spread your risk across different channels.
If you create or publish user-generated content on the web, make sure you can control how it is shared elsewhere. Some platforms may use your content to compete with you! Check your licensing terms and speak up if your data is copied without an agreement. Respect for your work begins with setting boundaries and protecting your intellectual property rights.
Build your business in a way that does not depend entirely on one platform to reach users. If most of your traffic or revenue comes from just one search engine or app, you are vulnerable. Invest in other ways to reach people like direct visits, email lists, social media, Substack :) or partnerships. Spread your risk across different channels.
If you create or publish user-generated content on the web, make sure you can control how it is shared elsewhere. Some platforms may use your content to compete with you! Check your licensing terms and speak up if your data is copied without an agreement. Respect for your work begins with setting boundaries and protecting your intellectual property rights.