Newsletter Issue 23: The EU says TikTok’s ad repository hides key information about paid content and advertising, and may have breached transparency laws.
Platforms that show you ads should tell you who paid for them, what they are about, and why you’re seeing them. If that information is missing or hard to access, there is no way to tell if ads are promoting scams, targeting vulnerable users, or messing with political conversations. That’s a real problem, especially when it happens on apps used by millions every day.
Platforms that show you ads should tell you who paid for them, what they are about, and why you’re seeing them. If that information is missing or hard to access, there is no way to tell if ads are promoting scams, targeting vulnerable users, or messing with political conversations. That’s a real problem, especially when it happens on apps used by millions every day.